Liya Safina is a digital design director and innovation expert based in Hawaii, currently creating immersive experiences with Google’s augmented and virtual reality team.

With over a decade of experience, Liya has helped launch and transform over 90 businesses, generating more than $3B in revenue. Select clients include Pharrell Williams, LeBron James, Björk, the Bob Dylan Center, Bottega Veneta, Nike, and Google.

Her journey has ranged from bootstrapping a business as an immigrant woman in Silicon Valley to designing interfaces for Toyota’s futuristic autonomous city in Japan.

Her vision is to build a future where technology serves human needs — rather than people serving revenue models.

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